Double entendre mode.
- Brooke Lee
- Mar 8, 2017
- 1 min read
Fashion with a double meaning. The innuendo trend.
The first Lyst clothing website campaign.
Looking into sexualising fashion I concentrated on the use of playful innuendos used throughout different fashion mediums, such as this Lyst campaign which I found most interesting as the provocative tag lines actually have meanings behind them. Each advert is accompanied by a caption, which sheds light on the strap line by revealing an interesting trend that’s been developing on Lyst, combining Lyst’s data-driven trend analysis, "This week on Lyst: Shopping for 'belled' and 'kick flare' trousers doubled amongst Londoners" and converting the search words into innuendos such as the 'belled' trouser in to 'bell end', high waisted skirts into 'get high', acid wash jeans 'drop more acid', etc.
Innuendo slogans are used in fashion to attract viewers attention, it makes the advert looks more playful and the product become more meaningful and interesting.
According to a study published by the Journal of Marketing in 1993, "when the humorous images and copy coincide with ad objectives, they are 'more likely to secure audience attention, increase memorability, overcome sales resistance and enhance message persuasiveness'." Based on this, who wouldn’t want to integrate humor into their marketing strategy?
Fabric glossary: which remind me of the sexual industry
- Latex
- Perspex
- Leather
- PU
- Sheer
- Mesh
- Lace
Fabrics which can be used provocatively
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